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Ecommerce
Website Design

Raise the bar for your customers with an online experience that exceeds their expectations and enhances your ROI.

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Essential Features
of a Ecommerce Website

How to Build a
Successful Ecommerce Website

Every page of your website should have a defined purpose.

For example, your homepage should entice users to click through to your categories, or better yet, straight through to a product page. From there, your product page should answer any lingering doubts users might have and convince them to make a purchase. Your shopping cart page should simplify the checkout process and have a feature like a follow-up email that reassures shoppers that the transaction was successful. Keep this in mind when planning out the various types of pages that you’ll have on your ecommerce website.

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Find ways to make it very simple and enticing for customers to contact you so that it’s easy for them to get in touch with you directly.

If you don’t display your contact information visibly for your customers and they have to scour your site for contact information, it could lose you a sale. Outside of listing your location and phone number, you can also provide FAQs, product reviews, or comments for users to read, as well as user-generated content like customer testimonials that highlight satisfied customers that use your products.

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Look for opportunities to bring users back to your website whenever possible.

Most people shop online by visiting a number of different websites when searching for a particular product. Ideally, the more times a user visits your website, the more likely they are to make a purchase. A great way to bring users back to your website is with timely emails that go out announcing the arrival of new products or seasonal sales. If a popular item is out of stock, you can also ask for users’ emails and notify them when you have that item back in stock. By doing this, you’re not only servicing their needs, but showing them that you care about their experience beyond selling them a product. Furthermore, you also have their contact information for future email campaigns.

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Create a checkout process that makes it effortless for your visitors to purchase your products.

It has been proven that the more cluttered and complicated an online checkout page becomes, the more likely a customer who was willing to make purchase will just exit your site instead. As well as maintaining a simplified checkout process, work to make your customers clearly aware of extra costs such as flat, expensive shipping rates that could hamper a potential sale. Finally, display trust symbols like VeriSign or McAfee badges proudly on your website in order to indicate that your checkout process has been verified and is secure in order to help ease any fears that potential customers could have when shopping online.

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A website is only a helpful ecommerce tool if it is functioning correctly.

Make sure that your hosting plan is reliable and that it has the ability to handle any future needs your website might have. Your hosting plan should grow as your business and orders grow, and if your plan is lagging behind and delaying your shipping or curtailing potential sales, you need to upgrade immediately. Being skimpy on a hosting plan that is not suitable to handle the amount of orders coming in will negatively affect your reputation and lead to decreased sales figures.

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+ Set Clear Goals On every Page

Every page of your website should have a defined purpose.

For example, your homepage should entice users to click through to your categories, or better yet, straight through to a product page. From there, your product page should answer any lingering doubts users might have and convince them to make a purchase. Your shopping cart page should simplify the checkout process and have a feature like a follow-up email that reassures shoppers that the transaction was successful. Keep this in mind when planning out the various types of pages that you’ll have on your ecommerce website.

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+ List contact information

Find ways to make it very simple and enticing for customers to contact you so that it’s easy for them to get in touch with you directly.

If you don’t display your contact information visibly for your customers and they have to scour your site for contact information, it could lose you a sale. Outside of listing your location and phone number, you can also provide FAQs, product reviews, or comments for users to read, as well as user-generated content like customer testimonials that highlight satisfied customers that use your products.

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+ Build brand loyalty

Look for opportunities to bring users back to your website whenever possible.

Most people shop online by visiting a number of different websites when searching for a particular product. Ideally, the more times a user visits your website, the more likely they are to make a purchase. A great way to bring users back to your website is with timely emails that go out announcing the arrival of new products or seasonal sales. If a popular item is out of stock, you can also ask for users’ emails and notify them when you have that item back in stock. By doing this, you’re not only servicing their needs, but showing them that you care about their experience beyond selling them a product. Furthermore, you also have their contact information for future email campaigns.

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+ A hassle-free checkout process

Create a checkout process that makes it effortless for your visitors to purchase your products.

It has been proven that the more cluttered and complicated an online checkout page becomes, the more likely a customer who was willing to make purchase will just exit your site instead. As well as maintaining a simplified checkout process, work to make your customers clearly aware of extra costs such as flat, expensive shipping rates that could hamper a potential sale. Finally, display trust symbols like VeriSign or McAfee badges proudly on your website in order to indicate that your checkout process has been verified and is secure in order to help ease any fears that potential customers could have when shopping online.

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+ Be up 100% of the time

A website is only a helpful ecommerce tool if it is functioning correctly.

Make sure that your hosting plan is reliable and that it has the ability to handle any future needs your website might have. Your hosting plan should grow as your business and orders grow, and if your plan is lagging behind and delaying your shipping or curtailing potential sales, you need to upgrade immediately. Being skimpy on a hosting plan that is not suitable to handle the amount of orders coming in will negatively affect your reputation and lead to decreased sales figures.

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Designing an Effective
Ecommerce Website

User-Friendly Elements

Keep the design of the website as clutter-free as possible. Give users a clear idea of where they are within your website structure with features like breadcrumb navigation and dropdown menus. Also make sure to add elements such as a consistently visible shopping cart through a user’s time on your website so that users know exactly what they have in their cart and how much it costs.

Keep your site from being overwhelming to visitors by avoiding too much information within a small area. On a product page for example, the image of the product, its title, description, availability, price, and similar products are the main elements you need – and adding more will only distract users.

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Build Brand Recognition

Whether it’s your colors, your layouts, or style guidelines, keep consistent branding across your website so as to avoid confusing your visitors about who you are as a brand. For example, if you have a variety of different colors used for the same call-to-action button, it may cause a drop-off in sales simply due to the uncertainty that customers experience with the inconsistency of your design.

If you’re not sure where to start, looking at major ecommerce websites and borrowing techniques that seems consistent across many of them is a safe place to start. This is because major websites test their designs over and over again to find out what generates the best results. Some of their techniques can be borrowed for your website, but obviously should be paired with unique design elements like the iconography and imagery standards of your business.

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Strong Calls-to-Action

Each page where a specific key action is required from a user should have a strong call-to-action, which indicates to the user to take the next step toward accomplishing a goal on the page. A good call-to-action may be “Add to Cart”, “Checkout”, or most importantly, “Submit Payment”. It’s important that you do not have more than one primary call-to-action per page. Secondary calls-to-action are good to have as another choice when a user is not quite ready to commit to the primary goal completion, but should be positioned in such a way that it is used but doesn’t detract from the main goal of a page. For example, they may be willing to download your software demo, but not ready to purchase your software. Rather than lose visitors, keep them on your website for a few more minutes by offering them secondary options.

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+ User-Friendly Elements

User-Friendly Elements

Keep the design of the website as clutter-free as possible. Give users a clear idea of where they are within your website structure with features like breadcrumb navigation and dropdown menus. Also make sure to add elements such as a consistently visible shopping cart through a user’s time on your website so that users know exactly what they have in their cart and how much it costs.

Keep your site from being overwhelming to visitors by avoiding too much information within a small area. On a product page for example, the image of the product, its title, description, availability, price, and similar products are the main elements you need – and adding more will only distract users.

slider-pic301

+ Building Brand Recognization

Build Brand Recognition

Whether it’s your colors, your layouts, or style guidelines, keep consistent branding across your website so as to avoid confusing your visitors about who you are as a brand. For example, if you have a variety of different colors used for the same call-to-action button, it may cause a drop-off in sales simply due to the uncertainty that customers experience with the inconsistency of your design.

If you’re not sure where to start, looking at major ecommerce websites and borrowing techniques that seems consistent across many of them is a safe place to start. This is because major websites test their designs over and over again to find out what generates the best results. Some of their techniques can be borrowed for your website, but obviously should be paired with unique design elements like the iconography and imagery standards of your business.

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+ Strong Call-to-actions

Strong Calls-to-Action

Each page where a specific key action is required from a user should have a strong call-to-action, which indicates to the user to take the next step toward accomplishing a goal on the page. A good call-to-action may be “Add to Cart”, “Checkout”, or most importantly, “Submit Payment”. It’s important that you do not have more than one primary call-to-action per page. Secondary calls-to-action are good to have as another choice when a user is not quite ready to commit to the primary goal completion, but should be positioned in such a way that it is used but doesn’t detract from the main goal of a page. For example, they may be willing to download your software demo, but not ready to purchase your software. Rather than lose visitors, keep them on your website for a few more minutes by offering them secondary options.

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Back-end of a Strong
Ecommerce Website

Data Control

The ability to control your meta data is crucial when trying to get your website to rank well for various relevant keywords in search engines. You should be able to customize the title tag of every page on your website as well as easily create rules for types of pages to help handle title tag creation.

A sitemap.xml file tells search engines about all the pages on your website, and ensures that those pages get crawled. However, you don’t want to have to write the page title of each and every product on your website, especially if you have thousands of products. Instead, creating rules for each product will help you optimize a large number of product pages all at once. Your content management system should allow you to upload a robots.txt file and also make it easy to edit if need be.

On-Site Code Addition and Editing

If you have a website that is constantly adding new content, you need to have a way to easily add essential code to new pages. This includes things like the Google Analytics tracking code, Website Optimization software code, or any other third-party javascript code that needs to be included on every page of your site. Having this set up ahead of time will compress testing timelines by skipping the need for a web developer each time work is required. This is particularly helpful when existing code simply needs slight modifications in order to continue providing your business with the functionality it needs.

Website Management

As the owner of your website, you should have a place where you can review all pertinent information regarding how your site is performing. Your website’s dashboard should be customizable and offer summary information about stock items, information requests, sales figures, and ecommerce performance metrics. By having a comprehensive understanding of the status of each sale that comes from your website, shipping orders, and customer information, you can consistently update product colors, sizes, and descriptions to decide which categories or subcategories to feature on the home page or navigational menus based on your customers’ purchasing patterns.

Ready to discuss your project?