Learn about the client’s business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

• Project Brief
  Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts
• Audience Research
  Use ad tools to identify audience sizes based on keywords, interests, and influencers
• Competitive Analysis
  Define competitors across all social media platforms, identify the networks they’re active on based on industry keyword research and client interviews
• Social Audit
  Create baseline for current social performance based on analytics data and social media monitoring

Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content

• Profile Strategy
  Document actionable plan and a social media strategy to develop or optimize profiles for engagement
• Engagement Strategy
  Create rules for engaging with users in and out of the client’s social community. Develop plan to reach out to influencers to leverage their networks for content distribution
• Measurement Planning
  Produce measurable short and long term goals when marketing on social media and evaluate campaign performance
• Content Strategy
  Create a content calendar that highlights the content that will be used for each social media campaign, and aligns with company branding click here to know more about content strategy 
• Advertising Strategy
  Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else.

Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals

• Brief Content Implementation
  Keep in line with content strategy and social media marketing best practices, and distribute content to appropriate networks
• Advertising Implementation
  Implement advertising campaigns that align with social media strategy and promote brand recognition. If necessary, adjust the strategy to stay in line with client budget
• Community Management
  Social media management tactics will follow the engagement strategy and allow for interaction and engagement with users and influencers

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results

• Monthly Performance Report
  Document current standing of goals, campaign metrics, tasks completed, and plan for the following month in terms of social media management
• Quarterly Review
  A comprehensive overview of social media campaigns and adjustments to the project plan based on the results found on each social media platform