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Facebook Advertisement – Learn The Basics of Facebook Ads

facebook ad

Facebook Advertisement – Learn The Basics of Facebook Ads

Let’s dive into the various types of Facebook Ad types and to help yourself to figure out some of the hot questions you have about Facebook ads. You can also find out the best Facebook Ad Examples to follow if you head to over to – here.

What we will be covering here:

  • What are the different types of Facebook Ads available to you?
  • Which works most efficiently?
  • Specifications for each ad types.
  • Why it’s crucial to use ‘x’ ad type?

All the requirements mentioned in the post are subjected to change as Facebook tends to test things out when they can or with the algorithm.

Video Ads

Facebook Video Ads are very similar to Link Click Ads type. Difference? Instead of images, you get to use ad’s featuring a video.

 

facebook video ad

Requirements:

  • Ad copy text: 90 characters
  • Aspect ratios supported: 16:9 to 9:16
  • File size: up to 4 GB max
  • Continuous looping available
  • Video can be as long as 2 hours, but the best optimal videos are only 15-30 seconds long.

Boosted Page Posts

Every single time when you post something on your Facebook Page, Facebook offers you the chance to amplify the post’s reach with a Boosted Post.

As you click on “Boost Post,” you can set up the target audience and bidding methods and promote your Page post to more people across Facebook’s advertising network.

Requirements:

  • Recommended image size: 1,200 x 628 pixels
  • Ad copy text: unlimited
  • Headline: 25 characters
  • Link Description: 30 characters

The Boosted Page Post will look exactly like an ordinary Facebook post, with a “Sponsored” note on top of the ad.

Link Click Ads

If you think about Facebook ads, you’re probably thinking about the Link Click Ads.

This ad type helps to promote your external website and send people to your landing pages or blog posts. You can use Link Click Ads with several placements; this allows you to deliver the same ad across multiple News Feeds and reach a large audience.

These ads perform really well and have the side benefit of generating Likes for your page. Just remember to check the comments and reply to them for an engagement boost!

Requirements:

  • Recommended image size: 1,200 x 628 pixels
  • Ad copy text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

Dynamic Product Ads

facebook ad gif

Facebook’s dynamic product ads are like re-marketing display ads on steroids. They target users based on past actions (or inactions) on your website or application with a perfectly timed ad.

All you have to do is upload your product catalogue to Facebook and double-check that your Facebook Pixel is installed correctly on your site’s pages. Facebook handles automation and re-targeting!

Requirements:

  • Recommended image size: 1,200 x 628 pixels or 600 x 600 pixels
  • Ad copy text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

Lead Ads

Lead Ads are the perfect way for, you guessed it, getting new leads! This Facebook ad type allows people to download your content or sign up for your offer without leaving the Facebook platform.

facebook Lead adsThis makes the Lead Ads a perfect method for quickly getting a potential customers email address!

Requirements:

  • Recommended image size: 1,200 x 628 pixels
  • Ad copy text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters
  • Context card can be in paragraph format, which has no character limit, or 5-bullet point format, which allows for 80 characters per bullet
  • Context card headline: 60 characters
  • Context card button: 30 characters
  • Privacy Policy and website URL links are required

Once a person has filled in the form, their email addresses will be stored on your Facebook ads account.

Canvas Ads

canvas is an interactive ad that lets users engage with your content on Facebook and is currently only available on mobile due to how we interact with mobile devices.

 

canvas ad Tommy facebookWith Canvas, your target audience members can swipe through a carousel of images, tilt the image in different directions, and/or zoom in or zoom out by moving their fingertips. Canvas also loads 10 times faster than standard mobile web applications!

Requirements:

  • Recommended image size: 1,200 x 628 pixels
  • Ad copy text: 90 characters
  • Headline: 45 characters
  • Canvas has the following possible components:
    • Header with logo
    • Full-screen image
    • Text block
    • Button for offsite links
    • Image carousel
    • Auto-play video
    • Full-screen tilt-to-pan image
    • Product set

Page Like Ads

Page Like Ads are the go-to ads for increasing your page Likes. They can be displayed on all placements and include a visible call to action for users to immediately Like your page.

When advertising for Likes, remember that it’s not about getting the cheapest Likes, it’s about picking the right audience that’s interested in your page!

Mobile Application Ads

Mobile App Ads are the perfect choice to drive more installs to your mobile app. This ad is displayed only on the Mobile Newsfeed. When users click the “Install” call to action, the App Store will immediately pop up. This delivers a great conversion rate.

 

mobile app ad facebook

 

When using this Facebook ad format, you’ll have many additional targeting options to fine-tune your audience. For example, you’ll be able to choose which iOS/Android version you want the user to have, or if you only want to target mobile devices or also tablets, and if you want to target only users connected to a WiFi network.

Requirements:

  • Recommended image size: 1,200 x 628 pixels
  • Image ratio: 1.9:1
  • Ad copy text: Up to 90 characters
  • Your image may not include more than 20% text. See how much text is on your image.

Desktop Ads

This ad unit allows you to drive users to your Facebook app and make people engage with it.

Since Facebook apps are not supported on mobile, you can only target either the Desktop Newsfeed or the right column.

Requirements:

  • Recommended image size: 1,200 x 628 pixels
  • Image ratio: 1.9:1
  • Ad copy text: Up to 90 characters

Instagram Mobile App Ads

Last but not least, you can also advertise your mobile app on Instagram. This makes perfect sense as Instagram users are using the app on mobile, meaning that they might be more interested in downloading additional mobile apps or any further site redirects whatsover as you wish with this special feature from Instagram with their Facebook advertising.

 

IG ad

You can select both photo and video ads for your Instagram Mobile App Ads.

Requirements:

  • Image ratio: 1:1
  • Image size: 1080 x 1080 pixels
  • Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)
  • Maximum resolution: 1936 x 1936 pixels
  • Caption: Text only, 125 characters recommended
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