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Facebook, the social media platform that hosts 2.01 billion monthly active users, is a platform your brand needs to utilize. Over the years this platform has become a crucial way to build businesses online; in fact, over 40 million small businesses have active pages to advertise themselves digitally....

In order to run your online business efficiently, you need to constantly evaluate the market you are operating in. Competitor analysis is one such paramount aspects which defines your marketing strategies. It helps you to run your online business successfully while giving you an edge...

You’ve just launched a new page on your website – great! Whether a revamped “About Us” page, a new services page, or even a fresh blog post, your next step should be focused around building your brand credibility and influence, ultimately resulting in high-quality, relevant...