Upcoming Trends on Instagram marketing which we will witness in 2019
Upcoming Trends on Instagram marketing which we will witness in 2K19
Social media is one of the best ways to reach customers. Instagram alone has over 800 million monthly active users, and it’s constantly growing. In 2016, Instagram reported that 80% of these users are located outside of the United States, meaning that posts have the power to create an impact globally. Two years on, that international growth—and its potential for businesses—has only grown.
As Instagram’s global reach increases, the trends are coming thick and fast. A trend reflects what people are enthusiastic about, or what they are inclined to like or follow. While trends tend to be temporary—what’s popular now can easily be replaced by something else tomorrow—they also have a huge power to influence. And in some instances, great trends stick around to become the new norm.
1.IGTV presses play in 2019
Launched in June this year, IGTV is the brand-new video platform designed for mobile users.
Instagram created IGTV to be a source of long-form streaming videos. The platform isn’t here to replace YouTube. Instead, IGTV gives marketers a way to connect with their mobile audience through vertical video playback and authentic “in the moment” content.
Announced and launched in June, IGTV is the new video platform dedicated exclusively to mobile users. Unlike YouTube and other video streaming platforms, IGTV is dedicated to vertical video playback and, therefore, suitable for marketers and content producers that are addressing a mobile-only audience.
Why vertical? Instagram wants to encourage people to create video content but, at the same time, to do it exclusively for mobile. We already know that people are more likely to use their mobile devices in a vertical position, hence the type of video.
2. Instagram Stories expand your social narrative
Instagram Stories currently make up a vital component of any IG marketing strategy.
With around 300 million active users per day, it’s safe to say that people love their Stories.
The demand for stories makes sense. Many Instagram marketing trends this year seem to focus on the value of video – a format that delivers 1,200% more shares than images and text combined.
Instagram Stories has become one of the most important parts of the platform since its launch. It’s great for day to day users and perfect for advertisers that need to communicate straight-to-the-heart messages to their audiences. With Stories ads, you are able to insert your banners between the slides of other people’s stories and do it quite effectively, since this paid option allows for full-screen banners.
Keep in mind, however, that in order for your ads to convert and give you a great ROI, they should be top-notch in terms of design, look and feel. They should also be highly targeted and in line with what the audience wants to see, hear or buy.
The platform has worked hard to make Stories a key feature—it sits right there at the top of the feed, and you’ll see more links to Stories as you scroll through the feed. Now that users are comfortable with and enjoy using Stories, businesses will inevitably take advantage and use this valuable real estate. We expect to see more ads appearing, and with more targeting. In other words, if you’ve been doing some online shopping, expect to see those same products showing up in your Instagram Stories.”
Data from Social bakers shows that businesses are leveraging Instagram for advertising more than ever before. The share of Instagram ad placements is clearly on the rise, reaching 43 percent in March 2018. This means that out of all of the ads that marketers launched on Facebook and Instagram, almost one-half were run on the latter.
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3. Engagement reigns supreme
With the rise of features like Stories polls transforming today’s Instagram marketing trends, it’s no surprise that “engagement” is the name of the game.
For years, social media marketers have been using customer personas and other details to improve their chances of engagement. The more you know about your audience, the more likely you are to connect with them. In 2019, Instagram will be delivering even more ways to build on those connections and pave the way for brand loyalty.
Micro-brands will dominate the platform
If you look at how Instagram has evolved over time and continues to, you will notice something quite unique to this platform. Being a true social channel, Instagram favors micro-brand marketing and, in fact, we see quite an explosion of small companies and brands on the platform.
Instagram favors interaction and storytelling, and it is quite different from other news-oriented social media platforms. This is why it has become one of the best content distribution channels for micro-brands.
One of the most successful micro-brands that were able to grow almost overnight thanks to Instagram is MVMT, a crowdfunded fashion watch designer. Instagram was a great choice, considering that it delivered a two times higher engagement rate and 75 percent stronger brand awareness and brand recall than other platforms.
There are also a lot of companies and brands that act just like media companies. They have created and maintained large communities of followers and fans with whom they share their successes and news.
One of these brands is @Dunk, a basketball community that creates high engagement, thus attracting millions of followers. Its success depends on this huge community, but also on the quality of content, it promotes via Instagram.
Shoppable posts continue to perform
Recently, Instagram has been growing increasingly more attractive for businesses, sellers and e-commerce brands. Advertising on the platform has risen to a new level as companies discover that 70% of Instagram users use their mobile to purchase products online.
Shoppable Posts continued to expand in 2018, with support in more countries and through more formats, including Stories. Instagram is a perfect platform for showing your best-selling products in the most attractive light and allowing your customers to easily purchase directly through a familiar platform.
E-commerce shops—from one simple button
While Instagram is not yet a platform that offers native e-commerce features, you can say that it’s at list e-commerce friendly. There are a lot of shopping features already in place, and we expect more developments in this area in the future.
The easiest and most effective way to sell items on Instagram is via shoppable posts, which are available for single static images and Stories.
These posts are designated with a little shopping bag icon that appears on one corner of the screen. When a user sees this icon, he or she is able to tap in and access details on the product. Instagram opens up a new page within the application where they can see even more details. By tapping on the Shop Now button, the users are taken straight to the product page on the seller’s website, where they can actually make the purchase.
Since Instagram is a social media channel based upon visuals, its shoppable posts allow you to increase sales and market your products effectively.
As experts say, “2019 is going to be a lot about the offline of the online—the things that happen online need to have a correspondent in the physical world. Like installations and pop-ups—something you give to a limited amount of lucky people that will create content that finds its way back online. Followers need to see a validation of your online coolness in the real world, and just good delivery of quality products to their door is not going to cut it in 2019. Putting some soul into the brand, though, will go the extra mile.
There are many features you can use in order to test your sales on Instagram. You can use the above-mentioned shoppable posts and, at the same time, you can tag products in Stories. Since every audience is different, we recommend testing several features and settling for the one that fits your strategy and overall goals.
5. Instagram becomes more “pay to play”
At first glance, Instagram looks like a marketer’s dream come true. As the platform grows increasingly popular, the 1 billion user count is sure to capture your interest, particularly since 42% of Instagrammers earn over $75k per year.
Of course, the more people there are on Instagram, the more competition you’ll have to face and the more clutter you’ll need to get through to reach your audience. Combine that with the fact that the Instagram algorithm evolved to concentrate on more “timely” posts in March 2018 and today’s marketers need to work even harder to stay ahead of the game.
If you want to connect with people on Instagram in 2019, then you need to embrace the concept of paid posting
Engagement features: Spend more time on Instagram
There are a lot of features available on Instagram that will make marketers’ lives easier, including questions, the emoji slider and, of course, polls, which are a great gateway to interaction, brand awareness, and influence gain.
Social media is a key ingredient in today’s marketing strategies, regardless of industry, brand or company. Instagram is one of the most popular social media channels and, as a consequence, it has become essential in the great scheme of things—a platform that cannot be disregarded by any marketer.
In order to be effective as a marketer on Instagram, you need to be up to date with the latest trends that define this channel.
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