VERO: Why is it Blowing up the Internet?

VERO: Why is it Blowing up the Internet?

Instagram has a new rival in town, Vero.

The new ad-free Vero – True Social is blowing up the internet. Charting # 1 at the App Store climbing nearly 100 spots to rank number one in the App Store in many countries and globally. But what is Vero and what is the story behind the sudden rise?

Vero was launched back in 2015 by Ayman Hariri, a billionaire businessman and son of former Lebanese Prime Minister Rafik Hariri. Someone who has a really shady past life. He is the son of the assassinated former Lebanese Prime Minister Rafic Hariri.

Same time last year, Ayman Hariri spoke about his plans for the future of Vero and why he came up with the app,

“When I did join existing social networks, I found the options for privacy were quite limited and difficult to understand, and also when I decided to get on and connect with a few of my friends, I noticed that their behavior online was very different than their behavior in the real world,” he told CNBC.

Hariri came up with this idea and development with a set of Russian developers to build this and pointed it to be the next Facebook. Some Instagram users have complained about adverts on Instagram, which have been introduced in the app since 2013. But the question remains if Hariri will stay with the ad-free format for future if it continues to grow.

If Vero could replicate Instagram by filtering their problems and complaints such as chronological order issue and ad-stuffed, it would really shine in the ever so popular social media platforms.

Vero app is free at the moment but eventually, the users will have to pay a subscription fee, which the makers say will keep it free of advertising.

But the app is in the early stages as of now and bugs and glitches are part of it. To download the app, head over to their official site.

What do you think about the rise of Vero and would it be able to keep up with the popularity and hype in the coming years? Leave your comments below and let us know.