Top 5 social media advertising platforms
As we know our technology is getting more and more advanced day by day and we know that daily updates and changing trends are making social media platforms into another level of marketing today. The Different Types Of Social Media Platforms To Serve Ads can be simply categorized as;
• Social networking (Facebook, LinkedIn, Google+).
• Microblogging (Twitter, Tumblr).
• Photo sharing (Instagram, Snapchat, Pinterest).
• Video sharing (YouTube, Facebook Live, Periscope, Vimeo)
Facebook is the most popular social media platform worldwide, and one of the best social media websites to market any business.
It was the first social network to surpass the 1 billion monthly active users mark. As of the third quarter of 2018, that number had risen to 2.27 billion active monthly users with 1.5 billion of these using Facebook on a daily basis.
Facebook advertising is by far the best designed among all social media platforms. It helps to increase the buzz around your business products through posts, banners, and targeted advertising. Furthermore, it will help you grow a community around your products and services. However, a lot has changed since Facebook first entered the marketing scene. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree videos, sell products via a chatbot, or even serve as a top news source for two-thirds of the population. To know about various Facebook advertising strategies click here
Facebook has 1.18 billion daily active users. Let’s put that in perspective. That’s over 5X the population of the United States, 15% of the world population and it’s still climbing.
It’s not only the sheer number of people, but the amount of our attention Facebook owns. one-sixteenth of our waking hours are spent with our eyes glued to the social network.
Over the years, Instagram has emerged as a social networking powerhouse. It is owned by Facebook and has over 500 million daily active users. Unlike Facebook, Instagram is a visual platform that allows users to publish photos and short video clips. According to available studies, people remember 80% of what they see and only 20% of what they read. This presents great opportunities for businesses.
it’s clear that Instagram isn’t just for personal use anymore. It’s now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience.
Instagram users aren’t just active, they’re engaged. This photo and video sharing app have quickly turned into a top social media site. More than half of the platform’s active users visit the site daily, and 35% say they check it multiple times a day.to know more about the top trends on Instagram marketing click here
Instagram can also help you grow brand awareness and introduce products. 70% of Instagram users have spent time looking up a brand on the platform. Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers.
Twitter is one of the older social networks; it has been around for quite a while. according to Blue corona, of all Twitter users, 74% follow small businesses to receive product updates.
And with such a high number of people following brands on this platform, it would be a misstep to overlook this social media platform when it comes to marketing your brand.
While Twitter might not be the best social media platform for paid business advertising, it is an excellent social platform for user-driven marketing.
Twitter is great for engaging with potential prospects through its application of hashtags. Just like Instagram, you can use hashtags to search and find other consumers’ posts and vice-versa where consumers and other businesses can find what you are offering by searching using certain hashtags. With focused action, you can turn your Twitter account into a lead-generating powerhouse. You can get more and more people to follow your profile
YouTube is a video sharing platform that allows users to create accounts, watch, and upload videos. One-third of total time online is spent watching videos, and YouTube has more than a billion active users. The platform is so expansive that it can be accessed in 76 different languages, accounting for 95% of the world’s population. This platform enables subscribers to enjoy all the benefits of visual content, with 1.9 billion monthly active users, This gives your business a chance to share your company’s content with over 30 million daily active users.
YouTube has always been a source of entertaining content, but it’s also staking its claim as an essential tool for marketers.
YouTube can help improve your SEO and overall brand presence. YouTube allows marketers to present unique content that’s easy for viewers to consume and share.
YouTube marketing can be an intimidating tool for brands. That’s why we’ve created this complete guide for YouTube pros and newcomers alike. Below we’ll walk through each step of marketing on YouTube , from how to create a YouTube channel and optimize videos for SEO to how to run a YouTube advertising campaign and interpret video analytics.
5. Linked In
With 562 million users, LinkedIn is all about building networks and connections. It’s not only about who you know but about who your connections know.
Compared to Facebook, Twitter, Instagram, LinkedIn may appear boring but the moment you cross the 15-minute mark on this website, you begin to realize it’s much more exciting than you can ever imagine. You only need some time to leverage the power of this network to full effect
LinkedIn is the best place for building connections with professionals. Even after so many years of its existence, the originality of the idea has not been challenged and me-too websites have fallen by the wayside or converted into personal networking.